The Analytics tab is where you'll find information about your email campaigns. Use this tab to gain visibility into currently running campaigns and triggers. Access email analytics by following the below steps.

The Email Analytics tab displays the following:

View aggregated analytics for all live campaigns or triggers, or filter your view by using the Show analytics for drop-down and checkboxes in the top left corner. From this drop-down, you can pick from individual campaigns or triggers, as well as by type of emails (Trigger, campaigns, or multi-touch) to display. You can further filter the analytics that display by selecting a timeframe from the second drop-down. Campaigns will display engagement metrics rolled up to the day they were sent. Triggers, which are sent on a continuous basis, will provide engagement metrics for each day that they are sent out. Multi-touch campaigns group the individual touches together to enable you to easily see the performance of the individual touches or the multi-touch campaign metrics as a whole.

To save a report and preserve the current state (i.e., date range, campaigns, and graph metric), click the Save Report button in the top right corner. To view saved reports, use the View a Saved Report drop-down in the top left corner. For more information, see Save an Analytics Report. Export the metrics of your choice by clicking the Export as CSV button in the top right corner. A modal will enable you to select the exact metrics you wish to export.

View the total emails delivered and the aggregated metrics for the date range specified. Metrics are shown on a rolling basis, so if an open from a previously sent trigger is within the data range specified, it will be counted.

A unique is defined as a unique customer with a unique email address. There can be multiple emails received by one customer in a given time period for various reasons.

When onboarding with Bluecore, currency is initially configured within your account. Bluecore leverages this information to display the correct currency symbols in campaign reporting. If you notice a discrepancy with the currency information, please contact your Customer Success Manager.

When Bluecore calculates and attributes revenue to a campaign, we use an attribution window based on when a customer clicks on an email and ultimately makes a purchase X number of days from that email click-through. An attribution window of 5 days is recommended, but this can be adjusted to any time span.

For example, if a customer clicks on a cart abandonment email and makes a purchase 3 days later, we would attribute the revenue from that purchase to your cart abandonment email program. If they purchase 7 days later we would not attribute the revenue from that purchase to that program.

Why It’s Different Than Your Internal Reporting

The revenue reported on your Bluecore dashboard will typically look different than what you see in other online reporting tools like Omniture or Google Analytics because of multi-channel attribution. Click here for a more in-depth explanation of why these analytics might look different.

The chart splits triggers and campaigns into separate graphs to better represent their respective behavior and performance.

The first graph displays metrics for triggers and uses a line visual as triggers are being sent on a continuous basis. The second chart displays one-time as well as recurring campaigns metrics and uses a bar visual as these are aggregated to the date of the sent and aren’t sent on a continuous basis. The toggles within the chart allows you to switch between hourly and daily for triggers, and between one-time and recurring for campaigns. In addition, clicking into either of the charts you to see a count for either triggers or emails for that day.

View the full list of active campaigns, along with their associated metrics. The count and rate are expressed for each metric as a whole number and percentage.

To see daily trigger metrics, click on the name of the trigger in the list. The trigger will expand to display daily metrics.