The Analytics tab is where you'll find information about your email campaigns. Use this tab to gain visibility into currently running campaigns and triggers. Access email analytics by following the below steps.

  1. Navigate to the chart icon on the left-hand navigation.

  2. Go to Email Analytics.

The Email Analytics tab displays the following:

  • Aggregated analytics

  • Send volume trend lines by campaign and triggers

  • Full list of active campaigns and triggers with their related metrics

  • Email analytics by day

View aggregated analytics for all live campaigns or triggers, or filter your view by using the Show analytics for drop-down and checkboxes in the top left corner. From this drop-down, you can pick from individual campaigns or triggers, as well as by type of emails (Trigger, campaigns, or multi-touch) to display. You can further filter the analytics that display by selecting a timeframe from the second drop-down. Campaigns will display engagement metrics rolled up to the day they were sent. Triggers, which are sent on a continuous basis, will provide engagement metrics for each day that they are sent out. Multi-touch campaigns group the individual touches together to enable you to easily see the performance of the individual touches or the multi-touch campaign metrics as a whole.

To save a report and preserve the current state (i.e., date range, campaigns, and graph metric), click the Save Report button in the top right corner. To view saved reports, use the View a Saved Report drop-down in the top left corner. For more information, see Save an Analytics Report. Export the metrics of your choice by clicking the Export as CSV button in the top right corner. A modal will enable you to select the exact metrics you wish to export.

AGGREGATED METRICS 

View the total emails delivered and the aggregated metrics for the date range specified. Metrics are shown on a rolling basis, so if an open from a previously sent trigger is within the data range specified, it will be counted.

A unique is defined as a unique customer with a unique email address. There can be multiple emails received by one customer in a given time period for various reasons.

  • Delivered: The number of emails that have been delivered.

  • Opens (unique): Total number of unique (i.e., from a distinct address) opens, also expressed as a percentage of total delivered.

  • Clicks (unique): Total number of unique (i.e., from a distinct address) clicks, also expressed as either a percentage of total delivered, or total opened.

  • Conversion: Expressed as a percentage of orders divided by unique clicks.

  • Unsubscribes: Expressed as a percentage of unsubscribes divided by total delivered.

  • Attributed Revenue: Total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window. See Attributed Revenue for more information.

  • Revenue Per Email: Total attributed revenue divided across total number of emails delivered.

INTERNATIONAL CUSTOMERS

When onboarding with Bluecore, currency is initially configured within your account. Bluecore leverages this information to display the correct currency symbols in campaign reporting. If you notice a discrepancy with the currency information, please contact your Customer Success Manager.

ATTRIBUTED REVENUE 

When Bluecore calculates and attributes revenue to a campaign, we use an attribution window based on when a customer clicks on an email and ultimately makes a purchase X number of days from that email click-through. An attribution window of 5 days is recommended, but this can be adjusted to any time span.

For example, if a customer clicks on a cart abandonment email and makes a purchase 3 days later, we would attribute the revenue from that purchase to your cart abandonment email program. If they purchase 7 days later we would not attribute the revenue from that purchase to that program.

Why It’s Different Than Your Internal Reporting

The revenue reported on your Bluecore dashboard will typically look different than what you see in other online reporting tools like Omniture or Google Analytics because of multi-channel attribution. Click here for a more in-depth explanation of why these analytics might look different.

READING THE CHARTS

The chart splits triggers and campaigns into separate graphs to better represent their respective behavior and performance.

The first graph displays metrics for triggers and uses a line visual as triggers are being sent on a continuous basis. The second chart displays one-time as well as recurring campaigns metrics and uses a bar visual as these are aggregated to the date of the sent and aren’t sent on a continuous basis. The toggles within the chart allows you to switch between hourly and daily for triggers, and between one-time and recurring for campaigns. In addition, clicking into either of the charts you to see a count for either triggers or emails for that day.

ACTIVE CAMPAIGNS

View the full list of active campaigns, along with their associated metrics. The count and rate are expressed for each metric as a whole number and percentage.

  • Name: The internal name of the email campaign.

  • Sent: The total number of emails deployed in this campaign.

  • Delivered: The total number of emails that reached the customers' inbox. This number may differ from the send count based on suppression examples.

  • Opens: Number of opens per campaign.

  • Opens (unique): Number of opens by unique customers per campaign. Percentage is Opens (unique) divided by total Delivered.

  • Clicks: Number of clicks per campaign.

  • Click Through Rate (unique): The percentage of unique clicks divided by the total emails delivered per campaign.

  • Clicks (unique): Number of clicks by unique customers per campaign. Percentage is Clicks (unique) divided by total Delivered.

  • Click to Open Rate (unique): The percentage of unique clicks divided by the total emails opened per campaign.

  • Conversions: Expressed as a percentage of orders divided by unique clicks.

  • Unsubscribes: Expressed as a percentage of unsubscribes divided by total delivered.

  • Revenue: Total revenue attributed to the campaign.

  • Rev/Email: Total attributed revenue divided by the number of emails delivered.

  • Audience (Campaign Notifications): The total number of recipients who qualified to receive this campaign.

  • Suppression (Campaign Notifications): The total number of recipients of the qualifying audience that did not receive this campaign. Suppression rules may include: frequency capping (minimum time between emails), template errors, not enough product recommendations, ESP connection errors, and domain suppression.

To see daily trigger metrics, click on the name of the trigger in the list. The trigger will expand to display daily metrics.

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