Email eligibility is a customer-level attribute that ensures that customers are getting the campaigns that they are permitted to receive.

For more information on SMS/MMS eligibility, see Understanding SMS/MMS eligibility.

Bluecore supports the following eligibility statuses for email:

In addition to the email eligibility statuses, you can select the Not unsubscribed status in audiences. Not unsubscribed includes all customers who are either opted-in or known.

If you do not include any eligibility statuses in the audience, the audience defaults to include all statuses.

For more information on adding eligibility in audiences, see Channel and eligibility.

To ensure your email campaigns reach eligible customers, Bluecore uses a layered filtering system that has three components:

These components operate like a funnel.

At the top of the funnel is the audience-level channel and eligibility. This demonstrates your broadest potential audience reach by allowing you to create audiences with customers with all available eligibility statuses.

The campaign-level classification then directs the filtering to use promotional/batch, triggered, or transactional.

At the bottom of the funnel is the account-level email eligibility settings. This final filter ensures that only opted-in or known customers receive campaigns, depending on your settings.

Promotional/batch campaigns are only sent to opted-in customers and can never be sent to known or unsubscribed customers, regardless of channel and eligibility filters.

If channel and eligibility doesn’t include opted-in, the campaign does not send to any customers.

The following table represents five different audience examples, each with a different channel and eligibility, and which customers would receive those campaigns.

Triggered emails can be sent one of two ways:

Triggered email campaigns can never be sent to unsubscribed customers.

You can update your triggered eligibility settings at any time by navigating to Campaigns > Settings > Email Eligibility.

If the triggered campaign email eligibility setting is enabled, it only sends to opted-in customers, regardless of audience-level channel and eligibility.

If channel and eligibility doesn’t include opted-in, the campaign will not send to any customers.

The following table represents five different audience examples, each with a different channel and eligibility, and which customers would receive those campaigns.

If the triggered campaign email eligibility setting is not enabled, both known and opted-in customers will receive the email, regardless of eligibility.

If the channel and eligibility doesn’t include opted-in or known, the campaign does not send to any customers.

The following table represents five different audience examples, each with a different channel and eligibility, and which customers would receive those campaigns.

Transactional campaigns are sent to all customers that qualify, regardless of eligibility status.

If the transactional campaign has an associated audience associated, the audience-level channel and eligibility is ignored and the campaign sends to all customers that qualify.

If the transactional campaign uses product blocks, only opted-in customers receive the product block.

The following table represents the five different examples, each with a different audience-level channel and eligibility, and which customers would receive those campaigns and product blocks within the campaign.