Grow your email list (lead capture), retain and engage customers (exit popup, product recs, and category-driven on-site messaging), and increase conversion (A/B test, Notify Me) on your website with Bluecore Site™. Quickly and easily create Site™ campaigns from within the Bluecore platform.
Learn more about a few suggested use cases below.
NOTE: Use the below examples as a starting point when configuring your campaigns. Optimize these examples to meet your brands objectives by configuring any additional rules as needed.
LEAD CAPTURE
Use lead capture to grow your list size, ultimately resulting in subsequent revenue lift. Create a popup to appear on the homepage that prompts visitors to submit their email address to subscribe to your emails, for the exchange of a newsletter, brand updates, or sweepstakes, etc.
NOTE: The following rules are configured to show a popup for a first time visitor only and not to be shown again.
1. Create a new campaign.
2. On the campaign settings page, navigate to the suppression rules settings at the bottom of the page.
3. Configure the following settings to display the popup:
Times per day: 1
Times per session: 1
Repeat: Never
4. Click Save & Continue in the lower right-hand corner.
5. Navigate to configuring targeting criteria.
6. Click Create from Existing or Create New Rule.
7. Configure the following targeting rules:
Visit Frequency Rules: Customer who have done less than 1 visit to my site in lifetime.
Bluecore Audience Conditions: User type is equal to new.
EXIT POPUP
Retain and engage your (potential) customers or visitors who are about to leave your site. Incentivize a shopper to stay and complete their purchase, sometimes with a coupon or offer. This popup typically displays on every page except the checkout page, as it would potentially be a disruption to a shoppers checkout experience.
NOTE: These conditions ensure the campaign is triggered upon an exit behavior.
1. Create a new campaign.
2. Navigate to configuring target criteria.
3. Click Create from Existing or Create New Rule.
4. Configure the following targeting rules:
Tech Rules & Exit Prevention: User Has Intent to Leave.
Tech Rules & Exit Prevention (optional): Use Idle Time, Seconds to wait before a user is considered idle (120-500 seconds).
Use an OR condition between the two rules.
ON-SITE MESSAGE
Prevent customers who are about to leave the checkout page without completing their purchase. Incentivize a shopper to complete their purchase with a coupon code or free shipping.
NOTE: These conditions ensure the campaign is triggered upon an exit behavior on the cart or checkout page.
1. Create a new campaign.
2. Navigate to configuring target criteria.
3. Click Create from Existing or Create New Rule.
4. In addition to the targeting rules in the exit intent popup above, configure the following additional targeting rules:
URL Based Conditions: Current URL contains www.yoururlhere.com/cart (configure this to include however the cart information is being displayed in the URL)
URL Based Conditions: Current URL contains www.yoururlhere.com/checkout (configure this to include however the checkout information is being displayed in the URL).
Use an OR condition between the two rules.
Looking for more advanced use cases? Click here to learn more!