Bluecore’s contact cards allow your brand to better communicate with its customers by encouraging them to save the SMS/MMS contact information in their devices. Only one contact card per namespace is supported.
Your contact card can be sent to new or existing customers. The resulting experience prevents customers and mobile carriers from interpreting your brand’s messages as spam, leading to improved engagement with your campaigns.
Prerequisites
Information in contact cards is customizable, but the following is required:
Contact Card Name
The internal name of your contact card
Phone Number
Use this dropdown to choose the phone number or short code associated with the contact card
Contact Display Name
The name of the contact in your customers’ phones, usually the company name
The following fields are optional:
Subheader
A secondary title for your brand in the customers’ phones, such as a short description of the brand
Contact Image
The image of your company in the contact, usually a company logo
Acceptable file types are JPEG, PNG, and JPG.
The recommended photo size is 240px x 240px.
Maximum file size is 500 KB.
Company URL
A link to your company website
Company Email
A contact email address for your company
Create a contact card
To add a contact card to your SMS/MMS campaigns, first you must create a contact card in Marketing Settings.
To make a contact card, follow the below instructions:
Navigate to Campaigns > Settings. The Marketing Settings page displays.
Click Contact Cards.The existing contact card appears, if you have one. If not, click Create Contact Card to make one.
Add the necessary fields to your card. When you’ve finished filling out the fields in your contact card, click Save.
Adding a contact card to a campaign
When making an SMS/MMS campaign, you have the option of inserting your contact card into the message.
To insert your contact card, click the contact card icon in the Message tab.
You can also insert your contact card in automated replies, which are triggered when customers send certain keywords. To insert it into an automated reply, click the contact card icon when building the reply.